To improve the quality of life of patients
- by allowing it to be measured accurately - leading to correct decisions being taken about the most effective interventions.
To improve the Science of Health measurement.
To be guided by theory and to adopt high academic standards.
To be creative
- developing new outcome measures rather than existing by producing new language adaptations of old or poor measures.
To innovate rather than follow the herd
- by avoiding common mistakes and avoiding the use of outdated measures
To be controversial when necessary if it improves the science.
To drag health measurement into the 21st Century.
To market by excellence rather than advertising
- by publishing our research widely in academic journals - proving the value of the work we do.